All his life Mike knew he wanted to open his own business in his hometown of Surf City but just didn’t know what route to go. Fast forward to 2014 and a short stay in California. He was quickly introduced to the healthy lifestyle of which California was already in tune with, which included açaí bowls almost every morning for breakfast. On returning back home to the east coast, Mike was brought to a sad realization that no one was making them in his hometown. After working in the food business for a couple years and learning the ways of the craft, he was able to open up his own açaí bowl shop, Incredibowls. In 2019, Michael opened his second location across the bridge in Manahawkin New Jersey.